FAQs: Understanding Television “Sweeps”

“I’ll see you in May! For sweeps! That what’s we call spring cleaning in England!” — Wesley Snipes character, on 30 Rock As television watchers, we have all heard of the magical time known as “sweeps” — but what exactly is/are sweeps, and why is it such a hot word for folks in the entertainment … Continue reading →

Headline Snapshots: Supreme Court Health Care Decision

As most of you know by now, today the Supreme Court issued it’s long-awaited ruling on the Affordable Care Act, upholding its core mandate in a surprising 5-4 decision. Because of the high degree controversy surrounding the Affordable Care Act — according to a recent survey by the Pew Research Center for People & the … Continue reading →